For this project, I reimagined the visual identity of Everyday Art Magazine as Every/ART, bringing a contemporary lens to a publication originally rooted in the early 20th century. The original logo, with its stark contrast between the thin, spaced-out "EVERYDAY" and the bold, blocky "ART," felt very much of its time, evoking the industrial arts era with a rigid, almost poster-like feel. While it had historical charm, it lacked cohesion and felt visually divided, almost as if "everyday" and "art" were two separate concepts rather than a unified idea.

In my redesign, I wanted to create a logo that reflected a more modern and inclusive vision of creativity, something that speaks to how art exists in the everyday. By merging the two words into Every/ART, I emphasized that art isn’t separate from daily life, but an essential, constant part of it. I chose clean, geometric sans-serif typography to bring in a sense of modernity and approachability, while still feeling refined and structured. The forward slash became a key visual element, it’s a subtle divider, but also a connector, symbolizing movement, evolution, and the blending of ideas. I also played with the "A" in ART, giving it a unique, slightly deconstructed look to hint at creativity and breaking the mold.