SHUGAZR Comics is a bold and immersive visual identity project that explores the intersection of experimental storytelling and subcultural aesthetics. Inspired by the moody, boundary-pushing narratives of DC Comics’ Vertigo era, SHUGAZR Comics fuses dark, mature themes with surreal, dreamlike visuals influenced by the sonic and visual textures of the shoegaze subculture. The identity reflects a brand that is both gritty and ethereal, rooted in a world where reality blurs with introspective fantasy.
Logo Kit of Parts
I'VE NOT BEEN MYSELF LATELY draws from noir and psychological horror, using intense, expressive linework and stark shadows to reflect inner turmoil and identity loss. The distressed man and off-kilter text highlight themes of mental fragmentation, influenced by existential cinema and shoegaze's emotional haze.
INTERNET CAFE is a throwback to early cyberpunk and '90s tech nostalgia. The glowing neon masthead, distorted computer imagery, and glitchy, otherworldly hands capture a world where digital and reality blur, evoking influences like vaporwave aesthetics and lo-fi sci-fi horror.
SOUTHERN GOTHIC channels classic zombie horror with Southern Gothic undertones. The decaying mansion, swarming undead, and blood-red banner reference apocalyptic comics and films, while the scratchy, high-contrast style nods to woodcut prints and old pulp covers.