For this project, I developed the full branding and visual identity for I’m So Bored with the U.S.A., a provocative exhibition by Indigenous artist Gregg Deal. Working directly with the artist, I collaborated closely to ensure the design reflected his vision, challenging American historical narratives, Indigenous representation, and punk anti-establishment ethos. The visual identity draws from punk zine aesthetics, with raw, cut-and-paste typography, stark black and red contrasts, and a deliberately confrontational style that mirrors the exhibition’s themes of resistance, identity, and cultural critique.

A major component of this project was designing an 82-page exhibition catalog, which featured essays, artwork, and photography, organized in a bold, dynamic layout that disrupted traditional design conventions. Object labels, vinyl graphics, and in-gallery text were also designed to reinforce the show's energy and message. This project was about amplifying the artist’s voice visually while creating a cohesive, immersive experience for visitors, both in the gallery space and through printed materials.